Frequently asked questions about AI for business

A digital employee is an AI assistant specifically trained on your company's knowledge, products, and processes. Unlike general tools like ChatGPT, a digital employee already knows everything about your business – just like a colleague who's worked with you for years. Meet the team →

ChatGPT is a general-purpose tool that requires each user to formulate their own questions and interpret answers. A digital employee is pre-trained on your specific business – your products, processes, and customers. It responds with source references to your approved documents and integrates directly into your existing systems like Teams, email, or web portal.

Yes. Digital employees can communicate in all languages – including Swedish, Norwegian, Danish, Finnish, and your customers' languages. Language switching happens automatically based on the customer's query.

Depending on configuration, digital employees can answer internal questions, handle customer inquiries, qualify leads, generate quotes, monitor service intervals, and create marketing content. They work around the clock and escalate complex questions to your human team members. Meet the team →

No. Digital employees take over repetitive, time-consuming tasks from your staff – like answering the same questions over and over, searching through documentation, or handling routine matters. Your people can instead focus on what requires human judgment, relationships, and experience.

Yes, with the right provider. The most important factors are that your data is stored within the EU, never used to train public AI models, and that you as a customer always own your own data. At Gaide, all data is stored in Stockholm and we create isolated environments per customer. Read about security →

GDPR requires that personal data is handled lawfully, transparently, and with purpose limitation. This means your AI provider must be able to show where data is stored, who has access, and that a Data Processing Agreement (DPA) is in place. Gaide offers DPA as standard and stores all data within the EU.

The EU AI Act is the EU's new AI legislation being progressively implemented from 2025. It classifies AI systems by risk level and requires transparency, documentation, and human oversight. Most business AI assistants are classified as "limited risk" – meaning disclosure requirements apply, but not the strictest rules. Gaide continuously adapts to the evolving regulatory framework.

The risk exists with general AI tools. Gaide's digital employees use a technique called RAG (Retrieval-Augmented Generation). This means they only answer based on your approved sources and always provide source references. If they can't find the answer, they say so – instead of making something up.

Not at Gaide. Your data stays in your isolated environment and is never used to train public AI models. Data is not shared with third parties either. Upon cancellation, you receive all your data, and it is then permanently deleted.

All data is stored in Stockholm, Sweden, via established cloud providers such as Google Cloud and AWS with data centres within the EU. Your information never leaves European soil.

An internal knowledge assistant can be up and running within a week. A more customised solution with system integration typically takes 8–10 weeks. We always start with what creates the most value fastest and build from there. How it works →

Modern AI solutions can integrate with most business systems. Common integrations include CRM systems (Salesforce, HubSpot, Lime, Superoffice), ERP systems (Monitor, Visma, Dynamics), communication tools (Microsoft Teams, Slack, email), and document management (Sharepoint, Google Drive).

It varies depending on complexity and needs. At Gaide, you can start with an internal knowledge assistant from SEK 995/month with no setup fee or lock-in. More customised solutions with deeper integration are quoted individually based on your situation. See pricing →

A serious provider offers flexible terms. Gaide has a 1-month cancellation period and no lock-in – we don't want customers who don't see value. If the numbers don't hold up, we don't proceed.

No. A good AI solution integrates with your existing systems – you don't need to switch platforms. Information is pulled from the sources you already use: Sharepoint, intranet, CRM, product databases, and similar.

Manufacturing companies can use AI to give technicians instant access to manuals and error codes, automate technical support, streamline order management, monitor service intervals, and centralise knowledge that currently exists only in individual employees' heads. Solutions →

Yes, it's one of the most common use cases. An AI assistant can answer repetitive technical questions around the clock, with source references to the right manual or product sheet. Complex or sensitive questions are automatically escalated to your human team.

AI can centralise and structure your company's knowledge in a digital knowledge base. Instead of knowledge disappearing when an experienced employee retires or changes jobs, it remains accessible to everyone – new and seasoned alike. It's about making the company's collective experience available, not just that of individual people.

Yes. An AI assistant can qualify leads via web chat around the clock, answer product questions, prepare quotes based on templates, and update your CRM automatically. Your salespeople get more time to focus on building relationships and closing deals.

AI can monitor service intervals and warranty expirations, contact customers automatically when it's time for maintenance or spare parts, identify upselling opportunities, and flag at-risk customers. This gives you proactive service instead of reactive firefighting.

Building in-house requires 12–18 months of development, SEK 800K–2M in costs, and ongoing maintenance. A specialised provider delivers in 8–10 weeks at a fraction of the cost and handles operations and updates. For most companies, partnering is significantly more cost-effective.

ChatGPT Enterprise is a general-purpose tool that each employee must configure themselves. A specialised solution like Gaide delivers pre-trained assistants that already know your products, processes, and customers. The difference is like giving every employee an encyclopedia versus hiring a specialist.

Evaluate based on: industry experience (does the provider understand your type of business?), data security (is data stored within the EU?), flexibility (lock-in period?), and measurability (how do they measure results?). Ask for a concrete demo with your own data, not just a generic presentation.

Gaide is a Swedish AI company that builds digital employees for industrial B2B companies. We help you implement AI without needing to build internal AI expertise. Our digital employees are trained on your business and integrated into your existing systems and workflows. About Gaide →

We specialise in technical trade, manufacturing industry, and service organisations – industries with large amounts of documentation, technically complex products, and repetitive questions. But the principles work for any B2B company with similar challenges. Solutions →

We build specialised digital employees with distinct roles – not general AI tools. We focus on measurable business impact (EBITDA impact, not just time savings), have no lock-in periods, and specifically target industrial B2B companies in Scandinavia.